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Privacy Policy

Privacy Policy:

Falcon Equine Feeds Ltd (“we”, “us” or “our”) are committed to protecting your personal data and respect your privacy.

Our privacy policy (alongside our terms and conditions) sets out any personal data we collect from you or you give out to us will be solely processed by us, please see below our practices in place to protect your personal data. By visiting you are accepting to the practices described below.

The new General Data Protection Regulation (GDPR) requires all organisations that process personal data to have a Lawful Basis for processing your information is to have consent of the data and/or for the purposes of performing a contract with the data subject.

We may also process data under the Legitimate Interest of us or a data subject, where such interests are not overridden by the interests, rights or freedoms of the data subject. Where we use Legitimate Interest as a legal basis, we have made sure that your information, and your rights in relation to that information, are protected. Examples may include provision of information about our activities such as newsletters, or to communicate with you to raise awareness, and/or notify you of promotional activities.

The information we collect from you to purchase our products

  • Personal data you give us via consent. By completing forms on our website or contacting us by the phone, email or visiting us, you are therefore giving consent. The information you give to us using these methods is name, address, email and phone number. Financial and credit card details may be collected by are destroyed after use.

    Information we collect about you. With regards to the data subject being a visitor to our site we may automatically collect:

    • technical information which may include IP address, your login information, browser type, time zone setting, operating system and platform

    • Information about your visit which may include URL clickstream through, page response times, download errors, length of visits to certain pages and page interaction.

  • Information we may receive. From time to time we may receive information about a data subject this would be from governing bodies and third parties who may be connected to our business.

    Uses made of the information
    The information a data subject or third party is held about you in the following

  • Information you consent to give us. The information may be used for:
    Sending updates about our products;
    To follow obligations arising from any contracts entered between you and us to provide information about or products and services that you request from us;
    To provide information about our other products and services we offer that are similar to those that you have purchased or enquired about;
    To provide you with information that we feel may be of interest to you with regards to our products and services;
    To notify you about changes which may affect our service t you;

    • You can change your preferences at any time or opt out by contacting

      Disclosure of your information
      We may share your information across our sister companies “Omega Equine” or “Core Elements” if we feel that the products and services are relevant to a data subject. However, we do not pass on your details to any other third party.
      In the event that we sell or buy any business or assets, in which case we may disclose subject data about our customers as they will be transferred assets.

      Where we store data
      The data we collect from a data subject will not be transferred to a destination outside the European Economic Area (EEA).

      All information that is provided to us either by yourself or a third party organisation is stored securely and protected on one of our servers. Where you may have been given a password that allows you to log in to our website, you are responsible yourself for keeping this confidential. We ask you not to disclose your password to anyone.

      Your rights
      The new GDPR policy gives any you specific rights regarding the collection and use of your personal data. You have the right to opt out of any marketing materials or to decide how you would like to receive marketing communications from us. If you would like to object to the ways in which we use your information you can choose to opt out by emailing us at

      Information access
      The GDPR policy also gives the data subject the right to access information held by us, you can ask us at any time for a copy of your personal information and this will be provided within 30 days of the request. You can ask us to correct or update your personal data we hold about you, to do this please contact us.

      How long do we keep your information
      We retain your personal data for the purposes described in the above policy and while you are a customer of us. If you choose to opt out of marketing materials and are not a customer of ours we will therefore remove your personal data from our records within 7 days of notification. If you are a customer of ours we will keep your personal data for order purposes only and remove you from any marketing materials, this will take affect within 7 days of notification.

      Changes to our Privacy Policy
      We will make regular changes to our privacy policy and they will be posted on this page, please check this page regularly for any updates which may affect you.

      If you have any concerns about your personal data, or any questions please contact us at or Falcon Equine Feeds Ltd, Willetts Farm, Bradford Bridge Road, West Chillington, RH20 2LE.

Purchase Contract

This web site is operated by Falcon Equine Feeds Ltd ("we", "us" or "our"). All purchases made on this web site are governed by these Terms and Conditions at any time although the Terms and Conditions governing any given purchase will be those in effect at the date of your order. If you order goods after we have published the changes you will be bound by those changes. Accordingly, you should check prior to each order to ensure that you understand the precise terms and conditions applicable to your purchase. To assist you in determining whether the Terms and Conditions have changed since your most recent order we will display the date when these Terms and Conditions were most recently updated.

We will confirm acceptance of your order. This will occur either by message on the website immediately after you have confirmed your order, or by us sending an e-mail to the email address you have provided to us. We may do both, in which case the acceptance will occur on whichever arrives sooner of the web message and the email. At this point the purchase contract will be made and we will supply the goods to you in accordance with your order and these Terms and Conditions.


All prices are in UK Pounds and are inclusive of VAT where applicable, at the current rate. The price of the goods will be as quoted on the web site at the time you confirm your order (usually by clicking the "checkout" button) subject only to any inadvertent technical error for which we will not be liable. If you subsequently amend your order, the prices charged will be those applicable to the amended item(s) at the time that the amended order is confirmed. Please note that as promotions are offered for a limited period of time subsequent amendments to your order may mean that certain promotions are no longer being offered.

The price of the goods does not include a charge for delivery.


Although we endeavour to hold stock of all the items advertised for sale on our site this cannot be guaranteed so that by acknowledging receipt of your order we are not creating a binding contract to supply what you have ordered but which we do not have in stock. The content of the site is managed and therefore any products that are out of stock should be highlighted.

In the event of unavailability for whatever reason, we will advise you of our position when we receive your order and we will await your subsequent instructions.


Orders will normally be dispatched within 24 hours. Wherever possible, orders received before noon will be dispatched the same day. Normal postal lead times are: UK destinations 1-3 days, Europe 3-5 days, all other areas worldwide 5-10 days, but please allow up to twenty-one days for delivery. We will always do our best to inform you about any delay.

Returns and exchanges

We believe you will be delighted with your purchases but there may be occasions when you feel it necessary to return an item. You have the right to cancel the contract for the purchase of any item within seven working days of delivery. This applies to all our products. However, we regret that we cannot accept cancellations of contracts for the purchase of products where foodstuffs have been delivered. Please note that you will be responsible for the costs of returning the goods to us unless we delivered the item to you in error or the item is faulty.

Warranty and Liability:

Nothing in these Terms and Conditions will restrict our liability for death or personal injury resulting from our negligence, neither will any of these terms restrict any of your statutory rights.

In addition that outlined above we will not be deemed to be in breach of contract or of these Terms and Conditions as a result of any delay in our performance or failure to perform our obligations if that delay or failure to perform is due to any cause or circumstance beyond our reasonable control including, but not limited to, fire, flood and other acts of God, strikes, riot, accident, disruption to energy supplies, civil commotion, acts of terrorism or war.

Other than as set out above, our maximum liability arising out of any order for the supply of goods to you under this contract will be limited to the retail price of the goods contained in that order.